Yakaboo, is the largest online book retailer in Ukraine. It has captivated readers and partners alike with its exceptional approach and development, making a name for itself in the industry. Established in 2004 as a DVD and CD rental and sales service, the company rapidly adapted to changing market conditions and expanded its operations into the book segment.
In 2009, Yakaboo diversified its product range, commencing book sales, and by 2016, it had established its own publishing house, Yakaboo Publishing. This new venture included Ukrainian niche non-fiction and translations of bestsellers, later expanding to include children’s books. In 2018, the company received the E-Awards in the “Best Book Internet Shop” category.
Innovation decision
Proactively responding to market trends, in 2021, Yakaboo launched a mobile application. Which allows not only facilitates book purchases but also provides unlimited access to electronic and audiobooks through a subscription model. This move further increased the platform’s popularity among readers.
In 2022, Yakaboo joined the “e-Support” program, contributing to sustained growth in book sales and solidifying the company’s position in the market.
Even in its rental service origins, Yakaboo established collaboration with the Polish book network Empik, from which it sourced books for retail. Over time, the company expanded its collaboration directly with Ukrainian and international publishers. Presently, Yakaboo maintains partnership relations with over 400 suppliers and offers more than 120,000 book titles.
An outstanding feature of working with suppliers for Yakaboo was its active role in introducing modern technologies and enhancing the material and technical base of partners. The company advocates for the development of the local market and strives to support it through collaboration and assistance.
In recent years, business literature has become one of the top-selling segments on the Yakaboo platform. The trend of self-education and personal development has made this segment highly attractive to buyers. Another significant step is the support of Ukrainian business literature, which is gaining popularity year by year.
The primary fears of new customers when purchasing books online revolve around concerns about the condition of the product upon delivery or potential delays. However, thanks to a flexible payment system, high-level service, and the option to pay on delivery, these fears quickly dissipate, turning customers into loyal Yakaboo enthusiasts.
Yakaboo continues its development, refining its service, and expanding its influence on the Ukrainian book trade market.
